austin downtown skyline - altered copy


About / Mission

Established in 1956, Art Alliance Austin engages people with great art by supporting Austin’s most promising visual artists and arts organizations to build a vibrant, informed community. The Austin focused non-profit promotes and funds visual art by commissioning art works and producing a diverse series of cultural experiences that bring artists, art buyers, collectors, and the public together while generating economic benefit for the entire city. Art Alliance Austin produces the city’s second oldest outdoor festival, Art City Austin, the largest art marketplace in central Texas, as well as produces or underwrites several events during the year such as the Art Night series, PechaKucha Nights and the Downtown Holiday Stroll in partnership with the Downtown Austin Alliance.


Message from the Director

Austin’s changing art community and economic climate require a more focused strategic direction at Art Alliance Austin, and I am honored to lead that effort. Our organization has been around for over 50 years and has had an incredible history. With the evolving landscape of Austin’s art scene, and contemporary art in general, Art Alliance Austin is creating an organizational model that better supports the needs of Austin. By developing new methods of discovering and experiencing art, we will foster opportunities that broaden and strengthen the region’s art community.

The purpose of the organization is to broaden the community of arts patrons at all levels from the attendee, to the art buyer, to the collector. Austin has a phenomenal selection of talent, both artists and curators, on par with other major cities in Texas and around the country. This city has all the makings of a truly vibrant arts scene. The Alliance will create accessible opportunities for the public to experience and engage that part of their city’s culture. Second, we’re actively working with various business owners, cultural organizations, and civic organizations looking for artist performances, murals, public art, and temporary exhibitions. The Alliance will facilitate and manage those opportunities for our region’s most promising artists and curators, while providing meaningful engagement for its supporters.

At its core, Art Alliance Austin provides platforms for artists and art organizations to showcase their work – from festivals, to gallery tours, to speaker series, to public art and exhibitions. This will serve to broaden and deepen the connection between the Austin arts community and its audience. Because the Alliance does not have a dedicated space to program, it is flexible to support various types of works and match those works with different locations and audiences, from the novice to the erudite.

Art Alliance Austin is developing a new and unique model and one that we believe reflects the current needs of Austin’s art scene. Our organization functions as a promoter, an advocate, and producer of the arts. The model focuses on the back of the house – administration, event planning, development, and marketing. Curation comes from outside of the organization, from a team of local talent that isn’t on the staff but is brought on board for various projects and events. We believe this model allows us flexibility as well as the broadest reach and support for the community.

- Asa Hursh


We value . . . Inclusiveness · Innovative collaboration · Inspiring all who participate · Improving quality of life.


Key Statistics

$2.5 million in annual economic impact
$350K directly impacting downtown businesses
$322K gifted to downtown art institutions since move in 2000
$254K in earned media value (2010: Alliance)
$89.4K in commissioned projects since 2008
35K event attendees / 1K event volunteers / 50 volunteer leadership


Art Alliance Austin Staff

Asa Hursh is the Executive Director of Art Alliance Austin. He holds an MBA from the McCombs School of Business and an MA in Art History from The University of Texas at Austin with a concentration in Modern and Contemporary Art and also attended the School of the Museum of Fine Arts, Boston as an undergraduate with a concentration in painting. Prior to this position, Hursh was involved with Art Alliance Austin for the past three years in a part-time capacity while attending graduate school.

Holly McDaniel is the Director of Development and oversees all aspects of funding for Art Alliance Austin. She maintains and grows the community through cultivation, corporate sponsorship, planned giving, and membership campaigns. Before joining the Alliance, Holly was Director of Philanthropy at KMFA, 89.5. Her extensive background in development includes Polytechnic School and GLAAD, The Gay and Lesbian Alliance Against Defamation in Los Angeles, California. Holly attended Occidental College where she majored in Art History.

Wendy Prindle is the Director of Operations and manages logistics, planning, and coordination of Art Alliance Austin’s events as well as daily office business. Wendy has over 11 years of experience in the event industry, including management at The Driskill Hotel and founder of her own event planning company. She heightens the level of events through attention to detail and a passion to create unique experiences. Wendy was a longtime volunteer for Art City Austin before joining the organization’s staff and is a graduate of Texas State University.


Support Our Efforts

Your support through membership, donations, and volunteering enables Art Alliance Austin to engage people with great art and allows us to respond quickly and effectively to new ideas that you wish to see happen. Join or renew your membership with a simple online membership form. Like us on Facebook too!


Art Alliance Austin is funded in part by board trustees, members, and patrons. Additional support is provided by the National Endowment for the Arts, which believes that a great nation deserves great art.

Art Alliance Austin projects are funded and supported in part by a grant from the Texas Commission on the Arts and in part by the City of Austin Economic Growth & Redevelopment Services Office/Cultural Arts Division, believing an investment in the Arts is an investment in Austin’s future. Visit Austin at NowPlayingAustin.com.